New Suncor CEO Rich Kruger says company’s performance is lacking but it can be an industry leader

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Kruger comes with a sense of urgency to what he admits will be no easy task – to strengthen Suncor’s competitiveness and produce results for shareholders

“My general sense is this organization is ready. It is ready to respond. It is ready to step up and perform. I’m quite honoured and excited to lead it, and I can assure you we won’t leave anything on the table.”on April 3, but he is already a familiar face in the energy sector – particularly in Calgary, where he spent seven years at the helm of Imperial Oil Ltd. before retiring in December, 2019.

Mr. Kruger said he has already spoken with Elliott – he’s engaged with many shareholders since he started, he said – but hasn’t felt any pressure from the firm. Expanding on that thought later, Mr. Kruger told The Globe that money is hard enough to make in the first place, so “you’ve got to be really judicious about how you spend it.” He will look long and hard at how Suncor does that, he said, and figure out whether the company is getting the best bang for its buck., in which it agreed to acquire the French company’s Canadian assets for $5.

Even with Suncor’s relatively strong balance sheet, Mr. Kruger very much believes in making only selective, well-timed investments to help grow dividends and reward shareholders “for their faith and ongoing commitment to the company.”

 

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