The hugely-controversial Prince Mohammed bin Salman is often cited as being a fan of video games, with his preferred franchise being Call of Duty. This likely had an influence on PIF's choice to invest in Activision Blizzard.
He has also been blamed by the CIA for the assassination of Washington Post journalist Jamal Khashoggi, while his rule of Saudi Arabia has kept up the country's notoriously poor human rights record, as homosexuality is still criminalised with punishments ranging from floggings to the death penalty. Along with its video game investments, the PIF also has stakes in Uber, live events conglomerate Live Nation Entertainment and additionally owns a percentage of Newcastle United.
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