“In Berlin and Copenhagen it is normal to find shops with a similar approach. Some department stores are making efforts, but it is piecemeal.”Slow Street in Blackrock
The shop, which last year won an award for its design from the Institute of Designers in Ireland, is airy, bright and inviting. Well thought out and organised, most of the more than 20 brands are sourced from small labels, the majority less than 10 years old, from Denmark, France, Germany, Spain and the UK.
“We make sure we get verification of claims and fact check,” says Browne. “Half of our customers just love clothes and if ethically made, that’s the icing on the cake. The shop not only reflects Browne’s values but also, as a busy mother, her own personal style which she describes as “simple and casual with an emphasis on comfort”.