Meta officially launches Twitter rival Threads. 10 million have joined already | CNN Business

Meta on Wednesday officially launched a new app called Threads, which is intended to offer a space for real-time conversations online, a function that has long been Twitter’s core selling point. The app received 10 million sign-ups within seven hours of its launch, Meta CEO Mark Zuckerberg said on his verified Threads account. The app appears to have many similarities to Twitter, from the layout to the product description.

But it also blends Instagram’s existing aesthetic and offers the ability to share posts from Threads directly to Instagram Stories. Verified Instagram accounts are also automatically verified on Threads. Thread accounts can also be listed as public or private. The new app joins a growing list of Twitter rivals and could pose the biggest threat to Twitter of the bunch, given Meta’s vast resources and its massive audience.

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