New research from luxury pre-owned watch specialist, Watchfinder & Co., reveals over one in ten Brits have been conned with fake goods.
In response to the problem, Watchfinder & Co. is educating customers about the influx of counterfeit watches and offering guidance to ensure they don’t get duped. The pre-owned watch specialist is also calling on all pre-owned traders, retailers and marketplaces to clarify and publicly declare their authentication policies, processes and credentials so consumers know where is truly safe to shop.
Although counterfeit watches are looking increasingly like the real deal, the expert technology and functionality that comes from a genuine timepiece cannot be replicated. The research shows that 16% of fake watches broke after only a small amount of usage1.