Within the Southeast Asian market,, the regional full spectrum fintech arm of Axiata, already has a head start in this space. The company recently took centre stage in the fintech industry when it became one of the few winners of the highly coveted digital bank license in Malaysia and will be leading the efforts to close the gap on financial inclusion.
Additionally, through its holistic fintech ecosystem spanning its all-in-one fintech app that has accumulated over 10 million users, merchant solutions that has more than half a million merchant touchpoints, and cross-border payment platform that bridges transactions across 7 countries, Boost has a distinct incumbent advantage of leveraging and integrating its AI-based lending business across its various business verticals within its upcoming digital bank offerings to become a leader in the...
The greater convenience and accessibility of embedded finance will pave the way for the rise of invisible banking, where the customer experience of digital financial products and services becomes so seamless and unobtrusive that its barely noticeable within our daily lives.