Merch, vinyl, hotels and credit cards: Taylor Swift's Eras Tour helped a bunch of companies

  • 📰 YahooFinanceCA
  • ⏱ Reading Time:
  • 79 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 35%
  • Publisher: 63%

Canada News News

Canada Canada Latest News,Canada Canada Headlines

Taylor Swift's concerts were a boon for Target, Universal Music, and at least two hotel owners, but may have tempered sales at Overstock.com.

, that many bosses of public companies gave her a shout out for helping or hurting their businesses — or just because they wanted to identify themselves as Swifties.

Here's some of the best comments, sourced from earnings-call and conference transcripts provided by AlphaSense/Sentieo:"Knowing how our guests can't get enough of Taylor Swift, we proactively secured an exclusive vinyl offering that Swifties bought in droves." —"In July, Taylor Swift launched her Eras Tour merch shop with us experiencing unprecedented volume sales and site visitors on launch day, and we were ready for it.

exclusive access to Eras Tour presales. "Our credit-card applications grew 45%. Our debit-card applications grew 131%. So people want to get our credit card to apply for the concert.""The extreme example would be like a Taylor Swift concert, which is an example of what can happen if you're not using Akamai Bot Management." —

Akamai Technologies CEO Thomson Leighton, referring to bots buying up tickets for Swift's concerts before fans could."While she is an amazing performer, we actually don't see massive swings in our business from Taylor Swift." — Boot Barn CEO James Conroy, after saying in June that the western-clothing retailer's ladies business was down despite Swift's concerts."Folks aren't buying as much patio furniture when they're spending hundreds or thousands of dollars to go to Taylor Swift. It's just people are doing different things today than they were doing during the pandemic." —"I'm a big music fan. I saw over the last decades the best of the best, I'm very, very fortunate.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 47. in CA

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

BRICS payment system would not replace SWIFT -S.Africa finance ministerJOHANNESBURG (Reuters) - South Africa's finance minister said on Thursday that the BRICS grouping would not be looking to replace international payment ...
Source: SaltWire Network - 🏆 45. / 63 Read more »