Sep 11, 2023 06:35 AM
H&M South Asia’s Regional Head of Communications and PR Dan Mejia, Swedish Ambassador Annika Thunborg, and SM Supermalls’ Senior Vice President for Marketing Jonjon San Agustin Examples of how circularity can stir the fashion and textile industry to a greener future can be seen in the works of Siptex and Renewcell. A first-of-its-kind facility, Siptex sorts textiles based on color and fiber composition for recycling.
Apart from its existing projects such as the “Innovation Stories” and “Let’s Reuse,” H&M further uses fashion for good with its latest collaboration with Filipino artist Marika Callangan of Woman Create. Their partnership presents a limited-edition tote bag that focuses on circularity. According to the brand, 10 percent of the proceeds will be given to Women Create to support and encourage arts within the female community and advocate women’s rights empowerment.