Fast-food industry is taking cues from the ‘dark kitchen’

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In its quest to serve customers ever faster, and reduce operating costs, the fast-food industry is increasingly adopting digital ordering.

PARIS: “Dark kitchens” or “ghost kitchens” are one of the new business models that emerged during the pandemic, when lockdowns boosted home delivery and forced restaurants to close.

The rise of delivery platforms such as Uber Eats and Deliveroo has largely stimulated this new market. Whataburger, launched in the 1950s, serves burgers mainly in the south of the country via its 950 outlets. The brand recently opened an outlet in Texas that has no ordering counter, and not even a room in which to eat your burger, let alone a regular drive-thru service.

 

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