Apple tries to move beyond just iPhone sales as smartphone market stagnates

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Tech giant introduces smaller yet valuable updates to hardware and services

It’s a tough job to impress a crowd these days. Smartphones have become so advanced that it is difficult to come up with a new idea that really grabs attention in the way it may have done a decade ago.“The lack of headline-grabbing updates will disappoint some, but isn’t a surprise given the maturity of the iPhone and Watch.

One of the biggest changes was also the most widely flagged: the adoption of USB-C for the iPhone. That change wasn’t a move dictated by the company’s roadmap; instead, it was“It will irk some people, but ultimately, it’s a victory for common sense becoming the standard connector for all consumer electronics devices,” said Mr Wood.

Another was the changes to iCloud+, with Apple adding new storage plans to the online service – important as we produce ever more data.One thing that we didn’t hear much about was artificial intelligence, although there was plenty of talk around the topic.

 

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