The NZ ad industry wants to clean up its climate act, but will agencies drop their fossil fuel clients?

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At the launch of the Auckland Climate Festival last month, Green Party Auckland Central MP Chlöe Swarbrick spoke about how building a community is the best way to avoid being overwhelmed by the scale of the climate emergency.

company has signed up to Ad Net Zero, and they are still creating ads for their petrol station clients.Every time I jumped in my car this weekend I heard an ad for a fuel company and how many cents I could save per liter. Is this not where advertising might make the biggest difference?about sustainability and how the industry is leading the way in reducing emissions. Considerably less attention is paid to the environmental impacts of the work they do for their client roster.

even further. Amsterdam's metro system banned the advertising of fossil-fueled transport, including flights and non-electric cars, in 2021. And next year Haarlem will prohibit these types of ads and all holiday flight advertising in public places. The city has also become the first in the world to

 

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