The Eagles get into the booze business with Bird Gang Spirits’ vodka and bourbon

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Under the deal with BOTLD and branding agency WeHolden, the football team expects to have fun with the affiliation.

In a new sideline business, the Philadelphia Eagles are partners in Bird Gang Spirits, a home-grown affiliation between the team and BOTLD, a Philadelphia distiller working with a local brand-marketing agency, WeHolden.

The bottles are 750ml, and are priced at $28 for the vodka and $38 for the bourbon. Andrew Auwerda, founder of BOTLD, said he was trying to work with the Pennsylvania Liquor Control Board on selling through Fine Wine and Good Spirits stores.BOTLD’s tasting notes say that the 82-proof whiskey offers “rich and robust notes of corn, rye, and a hint of malted barley” while the vodka is made from 100% corn, and offers “a smooth, clean, slightly sweet taste with subtle notes of corn and pepper.

Auwerda, considered a pioneer in Pennsylvania spirit-making, in 2005 cofounded Philadelphia Distilling, known for Bluecoat Gin. He left in 2021, before the company was sold, to run BOTLD.

 

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