Japan auto show returns, as industry faces EV turning point

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Cooking Culinary Adventure: inspired by Halifax's Seaport Market | SaltWire #cooking #cookingshortsTOKYO - Tokyo's auto show is back for the first time in four years and newly rebranded for the electric vehicle era, in a marketing overhaul that may be more reflective of industry aspirations than Japanese automakers' lagging battery-powered lineup.

Meanwhile, China's top automaker BYD will be the first Chinese car maker to exhibit models at the show, and one of just three foreign auto manufacturers to do so, along with German brands Mercedes and BMW. Japan's auto industry is also facing pressure from high input costs and slumping sales in China, where Japanese brands such as Nissan and Mitsubishi, which reportedly has decided to end production there, have been hit harder than other non-Chinese makers.

The company will show new models of its Century and Crown series, which it has previously unveiled as plug-in hybrid and hybrid vehicles. New registrations for passenger cars last year hit their lowest annual level on record, according to data from the Japan Automobile Manufacturers Association that goes back to 1993.Nearly a third of Japan's population of 124 million was aged 65 or older as of May 1, according to government data.

 

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