explores the brand’s remarkable journey in the Indian market. Beginning in 2019, Endefo embarked on a visionary path, with an unwavering commitment to quality and innovation propelling it to new heights. Following a meticulous one-year trial run in Kerala, the brand swiftly expanded its presence, covering more than ten states in India, making its products accessible to a diverse and tech-savvy consumer base. Endefo’s reach extends beyond India, serving customers in over 24 countries worldwide.
In the gadget and wearable segment, product quality is critical. We always ensure that our products meet the expectations of the Indian consumer in terms of performance, durability, and value for money. While not following the industry leaders is a bold move, it’s essential to keep a close eye on your competition and be aware of market trends. This will help us make informed decisions and stay competitive. Continuously gather and act upon customer feedback to improve our products and services.
8. How crucial is research and development in Endefo’s expansion strategy for India, especially in the context of your ‘Make in India’ initiative? Are there plans to reduce R&D and manufacturing operations outside India as you focus on local production and innovation?In every company, this department assumes a critical role. We maintain a presence of several research and development professionals in China, Dubai, and India.