Operating in a Small Market? Nine Ways to Attract Business Clients From Larger Markets

In today's digital world, many companies have more flexibility when it comes to location. Entrepreneurs can set up shop in a smaller city and still find success through the connections they establish with local customers, investors and organizations. However, while operating in a small market can provide a number of business opportunities, being able to access 'big market' resources and clients can unlock a new level of business growth.

Businesses in smaller markets can use analytics to identify microtrends apparent in larger cities and act upon them simultaneously. For example, if a product becomes hot in Manhattan today, launch it tomorrow in your smaller locale but market it as if it's a trending item in both areas. Psychologically, this creates a perception of desirability and credibility. - Dr. Kira Graves, Kira Graves Consulting5.

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