How to Create and Market Content in the New Googleverse: Part 1

Should you even be focusing on getting a rank on Google? Let’s start here. Take a step back, and look at your own searching habits. If you’re anything like me and prefer unfiltered responses to questions, you’ll go to Reddit and Quora. You’ll go to G2 and scroll through the reviews, good and bad. And when you hop on YouTube, you’ll follow the search to look at product videos and expert analysis. Is Google the only place you search for information? Your customers are no different.

Ps are killing organic reach Search Generative Experience Image Source And if my thesis is correct, the old playbook isn’t going to work for SEO or content. I know someone on the Internet says this exact phrase every two months, but I’m sure. This time, it’s surely happening. Here is why: In the last decade, content at the top of

Ps has been formulaic. If you had the resources, you could hire the right people to “game” the system and get a top rank. That was usually the end goal. But lately, the focus has been shifted to ROI-driving, valuable content. Nothing off-the-mill copycat content that many brands have been publishing in the name of value. With the rising AI scene, many professionals have been highlighting how “easy” and “quick” AI has been in generating content to speed up marketing operations.

Ps, but ask any sales professional, and they’ll tell you that Gong has the best sales content. How so? That’s because their content is: Based on data sourced from real sales conversations Crafted by subject matter experts Created for a clearly defined audience: sales leaders, AEs, and managers in tech companies Written in a conversational, non-boring tone and focused on providing actionable advice Promoted across channels where their target audience actively engages with content.

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