A Norwegian startup is pioneering a transformative approach for the well known conservative meat industry, with data and AI-based technology able to improve decision making, optimizing cutting and sorting while simultaneously providing environmental gains for an industry that accounts for 14.5% of global CO2 emissions.
By combining deep technical and industry knowledge and avoiding using more animals than required, Völur technology plans to maximize utilization of animals for an industry with low margins.PwC s 1B Investment Will Give Every Worker AI Training And Staffers Access To Chatbot Assistants The company developed an AI-technology able to analyze supply and demand forecast, animal characteristics, best cutting patterns, inventory levels and prices, so that daily production is fully optimized to produce what is needed.
“We believe that by improving the balance between supply and demand, we should be able to produce the right products at the right time, improving utilization of animals and hopefully end up not pushing products with negative margins into the market.” argued Ekrem.Ekrem has worked long enough in the sector to know its reluctancy to change due to its recurring and mature conservative methods: “So we're certainly adapting ourselves to the industry.
He however outlined the intention to focus on cattle and pork as due to their volumes, these two animal species have the highest complexity making them the most influential in terms of impacting production efficiency and waste reduction.Gathering investors in Europe to back the startup has not been easy as impact investors firms in the European continent mostly scrutinize new businesses from a rigid sustainability point of view.