'Just Elope' Founder Jennifer Allen on Founding Her Own Business

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Sarah is a lifestyle and entertainment reporter for TODAY who covers holidays, celebrities and everything in between.

Wearing a Walmart dress purchased on the way to city hall, it wasn't the wedding Jennifer Allen ever dreamed of. In fact, her nuptials were nothing short of a hurried affair that took place at a county courthouse just five days after her then-boyfriend, Tavarous Allen, proposed. 'We got engaged on Thursday and married the following Tuesday,' Allen says of the 2010 ceremony.

Then more the year after that. Now, seven years after founding Just Elope, Jennifer Allen says the company has helped more than 400 couples get hitched with no signs of slowing down. 'The business has gone from us marrying couples at local parks to partnering with some of the top venues in the Dallas area to provide all-inclusive elopements,' says Allen. As the company has grown, so has her reputation.

 

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