Such was the craze over frozen yogurt and milk tea in the Philippines that almost every mall has a kiosk or inline store selling the popular beverage.
“When I opened my first store, I just let it percolate just to test the market. In fact, it took me five years to really get serious about it. When we opened our second store, we joined a university fair. We were selling 400 cups for six days straight. That’s the time I realized there is an opportunity for this kind of business. After that, we had a lot of franchise inquiry,” she said.
“Our hashtag #summerinacup has gained traction and became a word of mouth in schools and universities where we have created a cult following, if I may say so,” she added, noting that Frotea is almost 12 years as a well-loved brand in the provinces. From Koronadal City in South Cotabato to Batangas, Bataan and Laguna in Luzon, Frotea has penetrated geographically diverse locations.
Frotea understands the importance of affordability. Their prices start at P60, making their “summer in every cup” tagline all the more responsive.