Small business inspiration from Singapore start-ups that became global successes

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Singapore is a hotbed of entrepreneurial talent, with many homegrown small businesses becoming global success stories.

FedEx Express is one of the world's largest express transportation companies, providing fast and reliable delivery to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed up the delivery of time-sensitive shipments, by a definite time and date.

His entrepreneurial gene has always kept him looking for the next new business opportunity. During the pandemic, he identified an untapped market – many prospective customers who had newly taken up long-distance cycling. These beginners needed the ‘entry bib short’ made specifically to meet their requirements and at a lower price than other products. This new product helped the business register a steady growth in sales and acquire a whole new set of customers.

This helped him reach out to a global target audience and since then, the brand has climbed to the top of many international watch enthusiasts’ lists. Like any other start-up, Zelos has had to navigate through highs and lows. Elshan has had to deal with a host of operational hurdles in his business plans – from suppliers and customer service to marketing and customer satisfaction., Zelos has been able to deliver its watches to customers quickly and cost-effectively. What’s more, the business gets access to digital tools like theBuilding a business is hard work.

 

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