Trump's social media company approved to go public, potentially netting former president billions

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Donald Trump is returning to the stock market

. Shareholders of Digital World Acquisition Corp., a publicly traded shell company, approved a deal to merge with the former president’s media business in a Friday vote. That means Trump Media & Technology Group, whose flagship product is social networking site Truth Social, will soon begin trading on the Nasdaq stock market. Trump could receive a sizeable payout in the process. He would own most of the combined company — or nearly 79 million shares.

Trump Media hasn't so far disclosed Truth Social's user numbers. But research firm Similarweb estimates that it had roughly 5 million active mobile and web users in February. That's far below TikTok's more than 2 billion and Facebook's 3 billion — but still higher than rivals like Parler, which has been offline for nearly a year but is planning a comeback, or Gettr, which had less than 2 million visitors in February.

 

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