Already a subscriber?Google held an intimate dinner with executives from some of Australia’s biggest independent advertising agencies to tell them that artificial intelligence would eat their lunch if they remain passive in the face of the digital threat.
Google has warned its artificial intelligence products will soon be able to automate a lot of ad agency jobs. The agencies present represented hundreds of millions of dollars in annual billings on behalf of big brands and government entities. They included News Corp-owned News Xtend, XPON, Sparro, Atomic 212°, Incubeta, Digital Minds Group, Webprofits and Havas Media. Afterinquired about the dinner, Google contacted agencies asking them for positive takeaways.
Google is uniquely dominant in the global advertising ecosystem. Brands spend millions promoting their websites and products in search results, buy display ads on websites, ads around YouTube , and listings for individual products on Google’s shopping tab.It is both the platform where companies spend their money to reach customers, and the software that makes it all possible. It made $8.4 billion in Australia in the 2022 calendar year, $7.