Corus CEO hopeful TV advertisers will return as company posts $9.8M Q2 loss

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TORONTO — Despite a drop in advertising revenue, the chief executive of Corus Entertainment Inc. says he is confident the television and radio broadcaster can draw advertisers back as it focuses more on growing digital and streaming audiences.

The company reported a loss attributable to shareholders of $9.8 million in its latest quarter compared with a loss of $15.5 million a year earlier as its revenue fell 13 per cent.

"What we do know is that the advertising market is just beginning to digest the impact of the return of audiences for popular scripted shows on linear television and across related platforms," said Murphy. But he struck an optimistic tone, touting a"rising tide of audiences" that are still seeking the content Corus provides, including through traditional television networks and its three streaming platforms, StackTV, Global TV and Pluto TV.

Corus said its loss amounted to five cents per diluted share for the quarter ended Feb. 29 compared with a loss of eight cents per diluted share in the same quarter last year. On an adjusted basis, Corus said it lost three cents per share in the quarter compared with an adjusted loss of seven cents per share a year earlier.

 

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