Netflix CEO Says AI Is "Storytelling" Tool as Controversy Rages Over Company's AI Use in "True Crime" DocumentaryNetflix is looking to double down on the use of AI to tell stories — but whether it has any actual plan beyond a bunch of buzzwords remains unclear.
It's hard what to make of Peters' incredibly vague comments. If there's one takeaway, it's that Netflix is committed to playing into the hype surrounding AI — and that its CEO has no interest in getting into the explosive specifics of the tech.Apart from helping storytellers tell "great stories," the streaming giant has already made use of AI to boost its recommendation systems.
Netflix said it was also planning to report subscriber growth numbers at the beginning of next year, which appears to have caught investors by surprise. When it comes to the use of AI or whether AI-generated content should be disclosed to viewers, things get equally murky. Netflix, a juggernaut in the streaming world, is in a unique position to take a stance. But given the latest controversy surrounding "What Jennifer Did," it's unlikely we'll see the company do so.