Board game 'renaissance' rolls dice for industry giant

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Hasbro Senior Vice President of Board Games Brian Baker details the industry-wide renaissance and shares how the iconic toy maker is staying competitive.

A post-COVID industry-wide "renaissance" has forced board game makers to adapt to new trends and innovate beyond classic games. "During the pandemic, I would call that kind of almost, like a renaissance for the board game industry where families and players around the world kind of rediscovered their love for games," Hasbro SVP of Board Games Brian Baker told Fox News Digital. "The pandemic was a powerful moment for our industry.

" "A lot of the reason why you're getting people in my generation, millennials, and also a lot of the audience for my channel, Gen Z, kind of getting into board games is really because there is this sort of need for connection," Hart told Fox News Digital. " has really driven board games into the spotlight and made it so that we have something to talk about with our friends, something to talk about with our families.

 

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