Australian Wagyu beef producers look to American market for future growth

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Wagyu News

Australian Wagyu,Mayura Station,Stone Axe Pastoral

After years of focusing on the Asian and domestic market, Australia's Wagyu beef producers are turning their attention to the US, where diners can have a steak delivered in a rhinestone-studded briefcase with a laser light show.

More farmers are entering the industry, with the Australian Wagyu Association reporting an influx of new members.

Australia is the world's largest exporter of Wagyu beef, which is now a multi-billion-dollar industry. Mayura Station managing director Scott de Bruin said initially the business had a strong focus on exporting to Asia. The American market has also been a recent focus of major Australian Wagyu producer Stone Axe Pastoral Company.

Instead of simply bringing your meal to the table, multiple staff present the steak in a rhinestone-studded briefcase with a laser light show and your choice of music.Mr Richardson was able to experience the spectacle in person."People were telling us about it before we got there … it wasn't until you see it you think 'Wow, this is next level.

"In Australia, we really just seem to have managed to find that sweet spot to rapidly amplify up the Wagyu genetics," he said.

 

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