Los Angeles has become famous — or perhaps infamous — for its ubiquitous personal-injury lawyer billboards, which have only surged in number since the pandemic. So it's not terribly surprising that Netflix, to promote its buzzy new action comedy 'Hit Man,' decided to take this city staple and re-imagine it with a deadly twist.
To capture the playful, slightly dangerous spirit of the movie, which begins streaming on Friday, the Netflix marketing team crafted a series of billboards showing Powell’s character in several of his different assassin personas with slogans that play off familiar legal ads like Call Jacob, Sweet James and Accidentes, albeit with more ominous messages: 'Keep Your Hands Clean: Call Dean,' 'Ron the Hit Man: I’d Kill for Your Business,' 'Accidents: I Make 'em Happen.