David Furnish felt a rush of endorphins wash over him. It was a warm June evening in 2023, and the surging crowd of over 120,000 had gathered to witness the first-ever Glastonbury Festival set — and, at least for the time being, the last public concert in the United Kingdom — by Elton John. That crush of concertgoers was screaming for Furnish’s star client — who also happens to be his husband.
“I cannot think of anybody in the world who would have done a better job than David has over the last nine years,” John says. “This man has done the most incredible job with my career, and what’s more, he has helped me enjoy it even more than I thought I could.”Born and raised in Toronto, Furnish didn’t imagine a future where he would be working behind the scenes for an entertainment legend.
Taking over as the star’s manager in 2015, Furnish devised a business plan to reinvigorate John’s career — an approach the singer points to as a marked improvement from his past management. “Before David started managing me, our relationship with the record company was just my former manager saying, ‘Let’s go in there and ask them for more money.’ And that is a terrible attitude to have,” John says with a laugh.
With negotiations at UMG squared away, Furnish set his sights on bolstering John’s reputation among younger audiences. The first step in that direction came with Apple Music. Meeting with co-creator Jimmy Iovine “back when it was still called Beats Music,” Furnish pitched him on John as an asset for what would become, now one of Apple Music’s longest-running programs.
“To be the custodians of that legacy that Elton and Bernie built is more important to us than anything. Elton’s catalog is about as blue chip as I would want an investment to be,” Furnish says. “Look at the disruption that has happened with Hipgnosis ; I can’t think of anything more worrying than selling your catalog to a group you liked and then suddenly, it’s in the hands of somebody else. That’s heartbreaking, especially after spending your life protecting it.
That figure is a point of pride for both John and Furnish, especially considering all the work they had invested in making John’s departure as spectacular as possible. “Elton put the most extraordinary foundation in place at the beginning of his career, and I got such a greater sense of appreciation for how hard he worked throughout this tour,” Furnish says. “As a businessperson, I knew how to chart a path that could get him to where he deserves to be.