Students generate new advertising ideas incorporating creativity at UTAR Faculty of Arts and Social Science Advertising Studio.local organisations are presently on the lookout for employees who are equipped with various soft skills, and this is because the working world and industries have changed and wish to adapt to the Fourth Industrial Revolution .
UTAR states that it creates future-proof graduates through the many courses it offers in its faculties. The university provides future-ready programmes for its students by integrating a syllabus that focuses on preparing graduates to face the 4IR and equipping them with 21st-century skills. “Hence, this is why our graduates’ employability rates are high, and they are performing well in their respective industries; the university has put in much effort in creating graduates that are needed by industries in the 21st century.”
These skills include communication and language skills, critical thinking, leadership skills, moral and professional ethics, complex problem-solving skills and many others. To encourage students to join these programmes, UTAR has also introduced the UTAR Soft Skills Development Certificate , a certification system to recognise students’ achievements and efforts in improving themselves in the areas of communication, thinking, teambuilding, leadership, entrepreneurship, innovation and life skills.