MICECON 2024 redefines the industry through tech innovation, diversity and inclusivity

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As the premier event for Meetings, Incentive travel, Conventions, and Exhibitions (MICE), the two-day conference challenges delegates to innovate and be creative as the Philippines positions itself as a premier MICE destination.

A conference with a diversified experienceBy working closely with the venue host Clark Development Corporation , this year's MICECON of the Tourism Promotions Board embraces technological innovation alongside diversity and inclusivity to redefine the MICE landscape in setting new approaches and executions of MICE events in the country.

Tourism Promotions Board Philippines COO Maria Margarita Montemayor Nograles introduces 'We Take Your Business Heart' program. In MICE planning, speakers discussed sustainable event practices, ethical considerations, and responsible event management from eco-friendly venues to accessibility for all participants.To enhance the MICE experience, participants were toured inside the Clark Freeport Zone, joined the corporate social responsibility activities, immersed in the cultural and culinary experience, and encouraged to be creative and show artistic expression as they attended the sessions.

 

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