Academy of Sound Engineering's Nick Matzukis shared key insights on how to make it in this vibrant industry.
However, it also presents challenges to ensuring that music’s value is properly recognised and that those who invest time, effort, resources and talent in creating and releasing music do not see their work exploited or used without consent.In sub-Saharan Africa the industry has grown at an average rate of over 24% per year for the last three years, making the region one of the fastest-growing in the world.
If a person does not have musicality, then the journey stops here. Talent can and must be taken to the next level. For example, mechanical royalties are earned when your composition is reproduced , while public performance royalties are earned when your music is played live or on the radio. Even if a person has ‘made it’ or is already working in the industry in any capacity, taking the time to learn and understand these aspects will prevent common financial pitfalls and will help build a sustainable music career.Social media platforms are also great ways for aspiring artists to grow their audience.