What is C Spire, the company that pulled Olympic advertising?

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The inclusion of a controversial parody of the Last Supper in the opening ceremonies of the Paris Olympics prompted technology firm C Spire to withdraw its planned advertising.

The opening ceremony of the Paris Olympics sparked controversy with a segment that parodied Leonardo Da Vinci's famous painting of "The Last Supper" with drag queens, a transgender model and a naked singer portraying the Greek god of wine Dionysus – a scene which prompted one company to withdraw its advertising spending.

Spire's wireless division offers 5G and 4G LTE mobile services and has customers in Mississippi and parts of Alabama and Tennessee. The company's TV plans include its own C Spire TV package that offers customers plans with up to 200 channels that can be streamed live or on demand from various devices as well as a Cloud DVR service. It also partners with DIRECTV to offer two packages, including one that offers a Gemini Air universal remote that's powered by Google.

Its offerings for corporate clients – both small businesses and larger enterprises – include providing internet, WiFi, cloud and data center services, managed IT services, network security and data protection. C Spire also offers services to multi-family housing developments, working with property owners and managers, condominiums, retirement communities and student housing.

 

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Mississippi company pulls ads after Olympics 'Last Supper' controversyMississippi-based C Spire announced it would pull its ads following a controversial Olympic opening ceremony
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