Archana Arakkal, Practice Lead: Intelligent Data Engineering, says while data analytics and AI are top priorities for local enterprises, the use cases for these technologies vary by sector: “In retail, targeted and personalised marketing is very important, particularly as the local retail industry faces growing competition from international retailers.”
In the healthcare sector, a key focus is integrating patient and treatment data from multiple sources to enable better healthcare and predictive insights on lifestyle and risk. “We also build out accelerator packages to ensure that when we are put into a professional services environment, we can provide consulting and practical build with the experience to help customers avoid mistakes.”
“They are still ahead of the curve in data and AI, and this is what grabs customers. People want to leverage the latest and greatest.” Shahim says: “We are looking at marketing analytics solutions within Google. Where we see a lot of value is in helping retail customers use analytics and Google Ads, bringing all the available data intoArakkal says: “Google Cloud Platform accelerates the journey. The way the data suite is positioned, developers love the experience.”