The 2023 Chevrolet Bolt EV and EUV assembly line is seen at the General Motors Orion Assembly, June 15, 2023, in Lake Orion, Mich. AP / Carlos Osorio
He deferred to the Canadian Vehicle Manufacturers' Association for more specific commentary on the tariffs. The group has pushed strongly for alignment with U.S. policy so that the more than $40 billion in Canadian EV industry investments announced over the past four years can have room to succeed. Groups like Unifor, the Global Automakers of Canada and the Canadian Chamber of Commerce have also expressed support, while climate-focused associations like Clean Energy Canada have pushed back over concerns the move would cut off more affordable options for electric vehicles.
A July 24 lobbyist registration showed the company had hired a consultant to advise on "matters related to the expected market entry of BYD into Canada," and the application of tariffs on EVs. For now, the company is focused on rolling out its newly arrived Chevy Equinox EV, retailing for around $50,000, which he said puts GM with the most affordable EV in Canada that has around 500 kilometres of range.
"At the outset when range anxiety was at its highest, that became the thing that customers wanted more than anything else," said Aquilina. Meanwhile, zero-emission vehicles, which include pure battery and plug-in hybrids, made up 11.3 per cent of all auto registrations in the first quarter, down from 12 per cent in the quarter before, said Statistics Canada, while U.S. growth is slowing even more.
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