Major international companies launching in South Africa in 2024

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Several international brands may have called it quits in South Africa, but many others are also set to launch in 2024.

Several prominent international brands will start operating in South Africa this year, with four new prominent companies in the lifestyle space setting up shop.Private Equity firm, the Millat Group, signed a deal with Pret for the exclusive licence to operate Pret stores in Southern Africa.

The first Pret is set to open in Johannesburg, with additional stores coming to other key cities, such as Cape Town, Durban, and Pretoria.The sports fashion retailer sells products from recognised brands, such as Nike, Adidas, and Puma, and its own private labels, including Pink Soda and Supply & Demand.In the luxury hotel space, hotel chainThe new hotel will be based in Rosebank and will feature 131 guest rooms and a spacious gym.

Customers can now order products on Amazon.co.za, access 3,000 pickup points and contact 24/7 customer support.Despite the new companies coming to South Africa, several international businesses have called it quits. Although BHP’s efforts failed and Anglo American plans to retain Kumba Iron Ore, the group also plans to spin off Anglo American Platinum.

 

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