The renewed alliance aims to enhance the presence of British and international fashion brands in the Chinese market and create a global platform for Chinese and Asian designers,
Kong said the $140 million will be used to populate the site with more fashion items from around the world, and to satisfy JD.com’s 600 million annual active users in China. The company has looking at other ways to get more brands on the site. Earlier this year JD.com began experimenting with sourcing fashion from brands directly, working with buyers stationed in London, Milan and Paris.in suburban Paris. The 32,300-square-foot facility in Val-d’Oise provides fulfillment solutions for European brands that want to sell directly to
JD.com is no stranger to global fashion partnerships. Since 2015 it has done events in Milan, London and New York. In 2019, it signedWith the pandemic now consigned to the past, Kong said it’s high time for JD.com to resume its commitment to London with this new partnership. Kong describes the partnerships between JD.com and luxury brands as mutually beneficial. More than 90 percent of the world’s leading luxury brands now sell on JD.com, she claimed.