In recent years, artificial intelligence has made significant inroads into everything from copywriting to illustration and photography. So what about typography?and typographic layout – along with a certain amount of"art" – that AI would be able to either help designers in their work, or replace them altogether with tasks like
AI has been helpful in developing these concepts, she reveals."We've used it to research different feelings and emotions and to do quick checks on sentiments around those feelings in different languages." But she also recognises AI's limitations."It doesn't pick up on everything," she notes.Daily design news, reviews, how-tos and more, as picked by the editors.
"Again, it's not a cohesive tool – talking to people was also an important part of the process," she qualifies."But AI is a good starting point to gather some of this market research. We are mostly utilising ChatGPT for this, and we will definitely consider it if it feels relevant in the future."Type of Feeling may be a new entry into the world of font foundries, but Jessica's approach was echoed by others I spoke to.
"Similarly limiting are the 'make it look like this' AI platforms that can convert a headline or individual letters into images like balloons and sausages. While they can be great for visuals, they're too limited for any kind of professional applications due to licences, useability and scale.", a user-friendly parameter-based font generator that lets you customise your own typefaces in a few clicks?"These are more interesting perhaps," says Simon.
“Widely available AI tools are streamlining the discovery process for existing and to-be-designed typefaces," he explains."With the right prompts I can avoid manually combing vast type libraries and leverage AI algorithms to surface relevant but also surprising, sometimes overlooked and forgotten typefaces and typographic styles.”
"AI is already helping to bring in more movement, textures and interactive behaviours to the work – and drawing cues from unexpected sources like musical genres, nanobiology or forgotten cuisines around the world.”It's important to stress, though, that Landor is only using AI for ideation, not the development of typography itself. And you'll hear the same right now, pretty much whomever you speak to.