Lionsgate will work with artificial intelligence research company Runway to create and train a new AI model customized to the 'Hunger Games' and 'John Wick' studio's film and TV content, marking the AI company's first collaboration with a Hollywood studio. The model will generate cinematic video that can then be edited with Runway's suite of tools, the Santa Monica-based studio said Wednesday.
And Runway is far from the first AI company making inroads into the entertainment business — already, ChatGPT maker OpenAI has started to meet with entertainment industry players to demonstrate its latest technology. Also on Wednesday, YouTube said it would make an AI-powered text-to-video tool, Veo, available for creators later this year on YouTube Shorts.