How Quinceañeras became a billion-dollar global industry

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FOX 5's Lissette Nunez explores the rich tradition and growing industry behind Quinceañeras, the Latino coming-of-age celebration for 15-year-old girls that has become a multi-billion dollar industry.

From big sparkly dresses, to over the top celebrations costing as much as a wedding, the quinceañera business has reportedly become a multi- billion dollar global industry"The range could be $15-$20,000 to have a nice party," says Natali Aguilar, from Quince Dresses.Aside from the big bucks typically spent on the celebration, it is a coming-of-age tradition in the Latino community celebrated when a teenage girl turns 15.

Doing it all under the authority of the father," says Maria Josefina Saldaña, a professor of Social and Cultural Analysis at NYU.Isis Salas celebrated her quince in September in New Jersey. She is a relative of a member of the FOX 5 NY team, and shared what the tradition means to her and her family."I wanted a misa , and it’s more of thanking God for another chapter in my life. And for letting me get to the point of becoming a young lady," says Salas.

 

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