As craft beer market grows, so do wild flavours

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Brewers have always experimented, from the medieval Belgians who stirred sour cherries into their beer to newer varieties like the white IPA, but today's brewers have kicked it up a notch as they try to distinguish themselves from other craft beer makers.

Published Wednesday, May 29, 2019 1:52AM EDTThose were among the flavours at the Strange Brew Festival in Reno, Nevada, this month, where competition for attention has intensified as craft beers have boomed.

Visitors at the festival in Reno could sample a peanut butter and pickle pilsner, a tamale lager and a smoked carrot stout. There were concoctions from big brewers like Sierra Nevada and smaller local brew pubs, sweet beers brewed with Jolly Ranchers and spicy ones that tasted like garlic bread or mango salsa.

A beer with head-turning labels or ingredients can do just that. Denver-based Wynkoop Brewing Co. lures a lot of customers with its Rocky Mountain Oyster Stout, which is made with roasted barley, seven different grains and grilled buffalo or bull testicles. "I'm making a beer for you to notice me, but I really want to sell you my IPA," he said. Among the oddest beers he has tasted is a Bloody Mary brew from Michigan's Short's Brewing Co. He liked it, but other tasters thought it went too far.

 

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Speaking of which, BC Craft Beer is really catching on eh BobKronbauer. I think BC takes the throne for craft beer in Canada.

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