Responding to Fashion Market Changes With On-Demand Technology

The shift toward offering greater personalization doesn’t seem to be slowing down anytime soon. In fact, Edouard Macquin, president of Lectra Americas, said personalization and the on-demand economy is core to what’s driving fashion apparel and retail today.

Edouard Macquin: The fashion industry is part of the greater seismic shift toward products tailored to individual tastes and preferences. We see this across media, for instance. What is unique to the fashion industry, though, as opposed to a streaming TV service, is that we are delivering a physical product to consumers. This is also where the challenge lies.

WWD: In that time, Lectra itself has evolved. How has the company responded to these market disruptions and demands for innovation and greater sustainability? With all of that in mind, we are proud of the recent launch of our Fashion on Demand by Lectra offering. It is the industry’s first end-to-end personalization solution.

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