Whistle is the latest digital channel to go linear with WhistleTV - Business Insider

simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.

Digital-entertainment company Whistle is the latest to go over-the-top with a 24-hour streaming channel, WhistleTV, that will land on at least two ad-supported OTT platforms later this year, the company told Business Insider. By 2020, ad spending on OTT platforms in the US is forecasted to hit $5 billion, 85% more than the spending levels two years earlier, estimates from ad-buying group Magna Global show.More digital-native studios are launching linear streaming channels to get in on the growing share of advertising dollars that are shifting to over-the-top streaming platforms.

Whistle, which has been distributing, since 2014, sports and lifestyle video across digital platforms from YouTube to Snapchat, noticed that its most popular shows, like "No Days Off," were starting to be watched more regularly on TV screens. The ad rates on OTT players were also rising faster than on platforms like YouTube.

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Ancestry debuts new genetic health services - Business Insider - Business InsiderAncestry is stepping into healthcare with a pair of AncestryHealth services aimed at determining consumers' risk for hereditary conditions. It’s a hot girl summa so u kno she got it lit
Source: BusinessInsider - 🏆 729. / 51 Read more »

JPMorgan Chase's investment in digital lead to a strong Q3 engagement - Business InsiderJPMorgan Chase's investments in digital are allowing it to maintain healthy engagement among users and build up an advantage with younger consumers.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Microbiome is next frontier for digital health: Viome, DayTwo, Vivante - Business InsiderDespite uBiome's demise, investors and entrepreneurs see the microbiome as a lucrative opportunity. Here's how the companies they're betting on plan to succeed.
Source: BusinessInsider - 🏆 729. / 51 Read more »

RBS has decided to build its own digital offshoot after failing to acquire Monzo - Business InsiderRBS failed to acquire neobank Monzo two years ago, forcing it to build its own digital challenger dubbed Bó – which is set to launch next month.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Snapchat's dynamic product ads are driving returns for DTC brands - Business InsiderDirect-to-consumer brands who have tested Snapchat's latest ad format say it's helping drive returns while bringing their cost-per-purchase down
Source: BusinessInsider - 🏆 729. / 51 Read more »