to assess consumer sentiment regarding which companies are positioned to succeed in this space. To see how all the brands vying for a share of platform revenue performed, as well as seeing the data among 18-40 and 41-66 demographic cuts and the barriers to making subscriptions that fuel platform revenue,Amazon has the strongest ratings across four of the five metrics VIP+ and Trailer Park identified as key to being used by consumers for platform revenue.
Netflix is ranked second among the 32 companies Trailer Park’s survey measured for trust and willingness with which to share and store credit-card informationand fourth for being prepared for the future . Most important, Netflix is ranked first for subscribing directly to a streaming service. At first glance this isn’t surprising, it being an SVOD, but it does suggest that the company could position itself as a gateway to other — niche — services which themselves are positioned as additions to major streaming services and reap a rich platform revenue reward.
Google is the only company aside from Amazon and Netflix to see over half of those surveyed by Trailer Park Group say they trust the brand. It also performs better than all brands other the aforementioned duo for all metrics, save for subscribing to services directly, where it is also behind Disney and Hulu.
Honorable mentions go to Samsung, Microsoft, Apple and Disney, which also performed well in VIP+’s consumer insights but trail Amazon, Netflix and Google in platform revenue potential. The key takeaway from this data is that, Roku aside, the companies likeliest to reap the greatest rewards from subscription video-driven platform revenue are global tech firms.