Ed-tech, short for Education Technology, has become a thriving industry with substantial economic impact. This sector combines hardware, software, and educational principles to offer improved and convenient learning experiences., and its growth shows no signs of slowing down. Projections indicate that by 2030, its global value will skyrocket to an estimated US$433.17 billion.
Building great customer experiences is a critical way to stand out and holds particular significance for ed-tech companies. After all, ed-tech companies often need to keep their customers engaged for extended periods, possibly weeks or months – it can be all too easy for people to fall out of an ed-tech course, particularly among working-age customers who have to balance studies with work and family commitments.
The same is true when you sign up for an ed-tech company’s course or product. No matter how much background research you’ve done and how many reviews you’ve read, you’re still applying a large degree of trust that the purchase will be worthwhile.
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