What are the barriers to the continued digitization of the ground transportation sector? What keeps consumers from booking their journeys solely online?The barriers to the continued digitization of the ground transportation sector are multifaceted and complex. A significant challenge is the lack of knowledge and technological infrastructure, particularly in regions where the industry is still emerging.
survey, most travelers will go to the airline website for booking. Within the intercity transportation sector, this is not possible as there could be tens or hundreds of options in many touristic locations.Additionally, concerns over security, privacy, and the absence of personalized human interaction may keep some consumers from fully embracing online booking.
For this question I went to ask our favorite travel agent, ChatGPT. I honestly would agree with the answer I got. “While it's challenging to predict with absolute certainty the"hot" travel destination for 2024, given the ever-changing dynamics of travel preferences, trends, and global events, some indications point towards Latin America as a region that could gain significant attention.
The appeal of Latin America lies in its diverse landscapes, ranging from lush rainforests and stunning beaches to vibrant cities and ancient ruins. The region's focus on eco-tourism, culinary experiences, and community-based tourism aligns with the growing global interest in responsible and immersive travel.What’s needed to help the ground travel industry grow? Is it consumer buy in, big investments, a shift in mindset...