, which is aimed at making pot advertising less appealing to children, is signed by California Gov. Gavin Newsom. That’s because the law appears to block pot companies from including any images of humans, among other restrictions, on their labels and social media posts.
“It’s extraordinarily expensive to build a brand. … To have to rebuild your entire brand, it will just put a lot of companies under,” said Genine Coleman, the executive director of Origins Council, a trade group representing more than 800 California cannabis farms. “It’s not feasible. It’s too much and too catastrophic in that sense.”
“We will most likely have to fold our own business as most of our investment right now is tied up in packaging inventory,” Roberts said in an email to SFGATE. “We would lose this overnight. I know many others in our area that will have to do the same.”Irwin, in an emailed statement to SFGATE, dismissed repacking products as a “minimal cost” for pot companies.Michael M. Santiago/Getty Images