Using ‘fun’ games to promote sustainability in big companies

Williams says gaming provides a safe environment in which people can experience climate-positive behaviours without fear of judgment or getting it wrong. Waste Game, which was aimed at both staff and students in Trinity, ran for a week in May.

We already have paying clients in Ireland and the UK and are planning to expand to the EU and the USA in the next 12 months“Our USP is that our games are designed to have broad reach and mass appeal in themselves. Secondly, our licensing fee structure keeps costs a lot lower than fully bespoke games. Sustainability managers can choose which level of customisation they want, based on their budget, and this will allow them to reach wider audiences for longer at a relatively low cost and low risk.

Switzerland Neuesten Nachrichten, Switzerland Schlagzeilen