revealing the Republican National Committee spent over $150,000 on clothes and accessories for her and her family, VP hopeful Sarah Palin faced serious criticism.
Then, even with the"uniform" to turn to, women candidates need to match their look to their daily activities. Attending an outside event means sensible shoes, speaking on a stage with a blue backdrop means the blazer color needs to be a contrasting one—red, purple or perhaps pink. From there, there are hairstyle options to be weighted, accessories to be considered, lip color deliberations to be had.
"The day after the 2016 election, we sent an email to our M.M. community asking how we could better support them. One of the most common themes we heard from our customers was the need to support more women running for office," recalled Sarah LaFleur, company founder and CEO.
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