Startups are eyeing social-media stars as potential customers for financial services products as the influencer industry continues to grow.
," which offers YouTube stars a cash advance on their advertising earnings while they wait to get paid out by Google. ChannelMeter said it expects to initially lose money on Creator Cash. The company isn't charging interest on upfront remittances, though it will pass on a 3% disbursement fee that its payment-processing partner Stripe charges for instant payments.
"A lot of these creators are credit thin," he said. "They're underbanked. As these creators grow, they're going to need the support of financial institutions. They're going to need the support of someone like a bank who can help with capital. Who can help with credit. Who can help them grow and really put fuel in the fire of their business."
: Business Insider spoke with Karat's cofounders Will Kim and Eric Wei to learn more about their plans to build a financial-services brand for creators.
I will brainstorm brand names business names or company names
Sounds like another unnecessary middleman.
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