The galvanising dream of some who are attracted into the world of start-ups is the thought of creating a unicorn.
Unicorns are privately owned start-ups valued at more than $1bn. There are more than 250 in the world. Elon Musk has demonstrated that a boy from Pretoria can join the insanely rich and famous.A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.
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